
Year 2018
DEGREE, FIND ME
Discover the right University course for you.
A UX Case Study on delivering a new product within Factor 5’s curriculum management solution, CourseLoop.
My role
UX/UI Design
Mobile Design
Design System
My work involved
Research (Interviews & surveys)
Affinity mapping
Problem & solution statements
Ideation/Sketching
Competitors analysis
Feature Prioritisation
card sorting
user flow
Usability testing
interactive Lo-fi & Hi-fi wireframes
Client
Factor 5
Factor 5 is a fast-growing start-up which is modernising the way universities manage curriculum through their high configurable cloud-based curriculum lifecycle management solution, CourseLoop.
Project
The brief was to create an interface for students to discover courses when they don’t know what to study which sits between Factor 5’s Implement & Engage stage in their conceptual model.
Within our design we had to explore a way to make detailed information about course curriculums available to students in an exciting and engaging way so they can find the right course for them.
Working alongside three other UX Designers, each team member worked on every aspect of the project. I focused on certain areas such as: interviewing university students, card sorting, creating the user flow, usability testing, conducting and collecting individuals’ feedback from Monash students on our mobile app “Degree Find Me”. Degree Find Me provides 4 quizzes to complete strengths, traits, interests and studies. Once you complete each quiz it gives you a strong intuition of suggested courses that suit your profile.
Monash students found this mobile app easy, straightforward and would use it today to help them find the right degree for them. We succeeded in meeting the business goals in fitting between Factor 5’s Implement & Engage stage in their conceptual model.
Design Process
I follow the Double Diamond structured design approach to tackle challenges. This process helps to me to ensure I go through all the right measures to deliver a solution that meets the business goals and brings a greater user experience.
User Research
We interviewed 12 students and 2 career advisors. We also created and conducted 2 different surveys receiving responses from 42 students and recent graduates as well as 2 High School career advisors. From the surveys we found the following patterns in our affinity mapping process and survey responses.
Affinity Map
Key Findings
In absence of self-awareness, students often made a choice based on advice or pressure from a career advisor, family member, friends or society
Students don’t take into consideration their strengths, long term goals, industries that might interest them and how they prefer to study when choosing a course
Perspective students often haven’t had life experience to develop an understanding on the possible outcomes when choosing a course
Students don’t take responsibility for their career pathway because they haven’t thought about it or don’t want to commit to anything. They trust that by just going to university they will have a career
Unfamiliar terminology and dense text in existing University handbooks makes information hard to understand
University students drop out of a course because:
It isn’t a personal fit
The culture does not match their values
The curriculum wasn’t what they expected
It wasn’t the correct pathway to their desired outcome
It wasn’t the right time for them to take the course
Survey Results
Problem
How might we facilitate the discovery of courses for people who don’t know what to study?
Solution
Use quizzes to test users' strengths, working style, interests, and study preferences. Using the results, we will suggest courses and outcomes relevant to them.
Personas
Through the insights from our research, we discovered our key users were the “uncertain type”, that doesn’t know what to study and also relates to one of the three points below;
Doesn’t know anything about themselves
Doesn’t know the desired outcome
Doesn’t know anything about themselves or the desired outcome
User flow
Degree, Find Me user flow is constructed in a fluid and minimalistic way so students will find the app very easy to use.
Card sorting
We conducted an open card sort to help us evaluate our headings. From this, we organised our topics into categories to ensure our headings were well suited and in a language that students will understand.
Paper prototype
Our team wanted to generate creative ideas in 5 minutes. We then had a group review, critique and voted on ideas for each screen, and followed through with a group sketch of our paper prototype.
Initial Paper Prototype
We had two iterations to our paper prototype which was tested with six users in total. Some of the findings from our usability testing included:
Likes you can book mark courses
Likes it gives u suggested courses based on the quizzes you completed
Not sure about the search bar on the bottom
Not sure deleting items in the quiz is a good idea
Never used the hamburger menu
Recommended to add a search filter and login feature
Add a progress bar on the quizzes page
Paper Prototype Version 2
Likes the slide interaction on the question within the quiz
Like that you can book mark courses
Liked that when you Login it saves your booked mark courses
Likes that saved suggested courses are on the top
Course page - list of jobs people obtained from doing the course
Show pathways and how skills are applicable.
Wanted a review of past student’s experience.
Usability testing with students at Monash University
Testing several users on our paper prototype we received excellent feedback and results. Therefore, we were happy to create a lo-fi wireframe prototype to test on our Monash students.
Feedback from testing the students with our mobile app
Liked that you can bookmark the courses so you can go back to them later to sort through
Included filters that had not existed previously when applying for a course
Liked that a discovery course page shows possible pathways to a career
Liked the layout of the pages. The students felt they were not going to get lost in the design.
Opportunities
Various assumptions on what the ‘Studies’ quiz meant.
“It would be nice to compare courses” Why it was chosen as a fit for you.
If interested in a job, users would go to Google to find out the main things a suggested profession would do in the workforce.
Next Steps
Course comparison
See your quiz results
Overview of job skills
Direct Quotes from the Monash students
“Instead of spending hours and hours going through handbooks and Monash website.
This is quick, easy, straightforward."
"I would probably have used something like this."
"I'm interested, I want to do this now"
"If I can tailor a degree to my working style, my strengths, my interests, that would be really nice."
Future steps
Desktop-friendly design
Who’s writing the quizzes? This should be assigned to professionals within this field
Adding videos of past students experience within each course option
Adding video of university teacher’s insight in what you will be learning
Chat bot feature to ask questions you have to past students or professionals
Wireframes in Figma
. . .
Learnings
Morning stand-ups allowed us to set out tasks and goals to achieve for the day; while end of day stand-ups helped us discover what we accomplished for the day and what work was required to do over night or on the weekend.
Everyone has different ideas and opinions and it’s important to listen to everyone’s input. In a team environment everyone has to be open and work together to come to a decision on what ideas or concepts will be going ahead.
Time boxing was an important tool that allowed each team members ideas to be heard and kept the team on track, minimising time wastage.