Year 2015-2017
NOBO
(Christmas campaign)
My role
Customer journey
Digital Design
Marketing assistant
Visual Designer
Project management
My work involved
Strategist
Design including image sourcing & content creation
Digital assets
Image editing (Photoshop)
Campaign on website, Facebook & Instagram
Working autonomously
Reporting to Marketing Manager
NOBO
SCANDINAVIAN STYLING, MANUFACTURING AND QUALITY
NOBO commenced making panel heaters in 1949 and is one of Europe’s largest manufacturers of panel heaters. The company is well known for its innovate products, high quality and modern design. NOBO’s clever design, incorporating a top mounted heat outlet, sets it apart from other panel heaters and enables them to be used in circumstances (for example behind furniture) where other panel heaters are not as effective or practical.
Today, as the market leader in heating, we continue to use our Scandinavian design philosophy for combining clean and timeless designs with user friendly functionality.
Work
To gain more customers to Nobo for Christmas we ran a competition campaign via Facebook. The campaign was “Win a Morphy Richards SCANDI Aspect kettle and toaster set for Christmas”.
Competition was very easy, just answer a few questions through the Scandi Christmas tab on Facebook page and sign up to both the Nobo and Morphy Richards newsletter.
My goal was to complete the creative artwork for this campaign that will adhere to NOBO style guidelines and meet business goals.
Responsibilities
Created the design and layout
Images loaded on Facebook, Instagram and Morphy Richards website
Managed the project to meet the deadline
Effective and appealing campaign to engage more customers to the brand
The scandi style was kept through the design of this project
