Year 2012-2016
Entrepreneur
Founder & Designer
My role
UX/UI/Product Design
Fashion Designer
Marketing/Sales
Visual Designer
Branding
My work involved
Ideation/Sketching
Information Architecture
User flow
Usability testing
Digital assets
Photography
Web maintenance
Advertising
Social media
Apparel production
Collision
2012, I made the bold decision to chase my dream and created my very own Fashion Label “Collision".
Here I learnt first-hand about business development, digital marketing, branding, product production & development, eCommerce development & maintenance, advertising and as well with all the challenges a brand encounters.
Project
Fully engaged in research, design thinking, user flows, Information architecture, usability testing, prioritising features from customer insights, wireframing (Lo-Fi & Hi-Fi) and UI design.
Collaborated with web developer to deliver cross functional website via desktop and mobile.
Developed graphic concepts for T-shirt prints, completed finished art and screen print production process
Thoroughly tested paper prototype and wire-framed the design prior to partnering with web development company
Effectively organised and photographed all products on location and in studio and liaised with pattern maker to confirm sizing, and garment quality to ensure final products would exceed customer expectations
Registering business name and logo
Selling via website, Queen Victoria market and Design a space
Australian DJ Steve Strangis supporter of Collision
